UZBEKISTAN'S WELLNESS TOURISM: OPPORTUNITIES FOR INTERNATIONAL INVESTORS AND PARTNERS
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Keywords: Uzbekistan, wellness tourism, international investment, health retreats, spa tourism, sustainable tourism.##article.abstract##
Abstract
Central Asian Uzbekistan presents growing potential as a destination for
wellness tourism because of its diverse cultural traditions and magnificent scenery.
International investors and partners can establish business opportunities in
Uzbekistan's wealth sector development by addressing this piece. Through its resources
and ancient landmarks plus state backing Uzbekistan can transform into an
international wellness tourism hot spot. The ongoing research unveils the main growth
factors alongside strategic advice and market barriers for investment development in
this expanding segment of the Tourism industry (Global Wellness Institute, 2023;
Uzbekistan Tourism Portal, 2025).
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References
1. Global Wellness Institute. (2023). Global Wellness Economy Report.
2. State Committee of the Republic of Uzbekistan for Tourism Development.
(2024). Tourism Statistics and Development Plans.
3. United Nations World Tourism Organization (UNWTO). (2022). Wellness
Tourism Trends.
4. Smith, M. & Puczkó, L. (2014). Health, Tourism and Hospitality: Spas,
Wellness and Medical Travel. Routledge.
5. Uzbekistan Tourism Portal. (2025). Natural and Cultural Attractions.
